Apple Watch has been chief of the worldwide smartwatch marketplace for some time now, and as per contemporary market evaluation reviews, that lead is simply going up with every passing quarter. The Counterpoint Analysis International Smartwatch Tracker report for the primary quarter of 2021 means that Apple has additional consolidated its lead on the high with a market share of 33.5 %.
The corporate recorded a development of roughly three % in comparison with the identical quarter final yr, fueled by the sale of Apple Watch Sequence 6 and the extra budget-centric Apple Watch SE. The Apple Watch Sequence 6, in explicit, witnessed a 50 % YoY enhance in demand. Furthermore, the share of watchOS as a smartwatch platform additionally rose to 33.5 %, far forward of Tizen sitting on the second place with a market share of Eight % by the top of 2021’s first quarter.
HAUWEI sits on the second spot, however continues to lose floor
However it’s not the dominance of Apple that’s definitely worth the debate right here. HUAWEI, which continues to bleed cash owing to US commerce sanctions, presently sits on the second spot with a market share of 8.four % on the finish of Q1 2021. A yr in the past, HUAWEI commanded a market share of 10.1 %, however making an allowance for the present state of affairs, issues should not probably going to enhance in the instant future.
On the third spot is Samsung with a slightly decrease market share of 8.Zero % in Q1 2021. Regardless of seeing its cargo figures go up by 27 % on a YoY foundation, the market share of Samsung really dipped by 0.5 %. Nonetheless, issues are about to alter in the upcoming quarter, particularly with Put on OS now turning into part of the equation.
Will Tizen + Put on OS assist Samsung in opposition to Apple?
Earlier this month, Samsung introduced that it’s merging the in-house Tizen OS with Google’s Put on OS to create a unified smartwatch platform. Samsung’s upcoming Galaxy Watch four collection will make a return to Put on OS, and if Google’s promise is to be believed, we’d lastly see a battery life enchancment and efficiency uptick.
Samsung Galaxy Watch Active2 (Picture just for illustration)
Samsung can profit from the huge app ecosystem that Put on OS provides, which implies customers may have entry to much more providers than what Tizen supplied. From early evaluation of business sentiments, the upcoming Galaxy Watch four has the potential to turn out to be the primary strong Apple Watch competitor, and may finish giving a long-delayed push to Put on OS whereas additionally boosting Samsung’s fortunes in the worldwide smartwatch phase.
Apple has really issues fascinating with the launch of Apple Watch SE, making inroads into the mid-range phase as effectively– and it seems that the gamble has paid off handsomely. If rivals, particularly Samsung, purpose to depart a mark, they must provide you with strong alternate options in that funds phase as effectively, and never simply compete with Apple Watch in the premium tier.
