Samsung Latam, the regional division of the electronics large, has determined to current its personal area in Decentraland, an Ethereum-based metaverse platform. The area, which shall be named “Home of Sam,” will permit customers to have digital contact with completely different merchandise of the model, and play mini-games to win Samsung-branded rewards for his or her avatars.
Samsung Latam Dives Into the Metaverse
Samsung Latam, the Latin American regional division of the electronics firm, has determined to dedicate a web based area to growing the visibility of its model in the digital world. The corporate will preserve an area referred to as “Home of Sam” in Decentraland, one of many largest Ethereum-based metaverse platforms.
In accordance with reviews, the aim of this transfer is to carry the model nearer to a brand new technology of customers utilizing the metaverse as a software. The area is already open for customers, being launched on September 1 with a digital present from the Brazilian trio, Melim.
Concerning the launch of this new digital area and its targets, Arthur Wong, advertising director for Samsung Latam, acknowledged:
Our clients will be capable of work together with one another and take part in unique exhibits, programs, and occasions that we’ll supply at no cost at Decentraland, some of the democratic and open areas in the metaverse. Our aim is to be ever nearer to Gen Z, our youthful customers who now not draw boundaries between what’s bodily and what’s digital.
Actions and Prizes
The Home of Sam will supply a collection of mini-games associated to the model, that may also current prizes to customers in the type of unique wearables for its avatars in Decentraland. Among the most iconic merchandise of the Samsung model are additionally current in the digital area, together with the Freestyle transportable projector.
That is one among many strikes Samsung has already made instantly into the metaverse, although the corporate has additionally been energetic in the NFT (non-fungible token) market and the bitcoin mining chip enterprise. In July, the corporate launched one other metaverse expertise named House Tycoon as a part of the Roblox platform. In January, the corporate opened its personal retailer in Decentraland.
What do you consider Samsung Latam’s dive into the Decentraland metaverse? Inform us in the feedback part beneath.
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