Samsung Electronics has maintained its high spot in the smartphone market of the Gulf Cooperation Council (GCC) area in the the third quarter of this yr, as per a brand new report from earlier at this time (1st December 2020).
Samsung accounted for 45 % of the Gulf smartphone market in the interval between July and September in phrases of smartphones models. That is up from 40 % from the earlier quarter of this yr. The information arrives from IDC (Worldwide Information Corp), a identified analytics primarily based analysis agency and was reported by YonhapNewsAgency. In line with Akash Balachandran, a senior analysis analyst at IDC, “With its giant portfolio of fashions in the entry-level and mid-range worth bands, Samsung not solely maintained its main place but in addition captured share misplaced by Huawei.”
Apple arrived second in the area and had a market share of 15 % in phrases of models, which was down from 18 % for the second quarter of this yr. The drop was possible as a result of delay of its iPhone 12 sequence launch. Chinese language smartphone distributors additionally adopted shut behind the Cupertino primarily based large with Huawei accounting for 13 % of the market share, and Xiaomi holding 12 % of the Gulf smartphone market.
Nonetheless, issues change in phrases of worth, with Apple main with a 46.three % market share, adopted by Samsung with a 30.eight % market share in Q3 2020. Notably, the general GCC smartphone market additionally declined by 0.9 % quarter on quarter, all the way down to 4.16 million models. When it comes to worth, the market fell by 11.6 % quarter on quarter to 1.16 billion US {Dollars}.
Out of the whole Gulf area, Saudi Arabia accounted for 52.6 % of all smartphone shipments in the GCC area in the third quarter of 2020. The UAE (United Arab Emirates) arrived second with 24.1 % of the whole market. Ramazan Yavuz, a senior analysis supervisor at IDC added that, “Manufacturers like Apple and Samsung can even submit a powerful efficiency in the upcoming quarters with newly launched fashions in their portfolios. Chinese language distributors, centered on driving penetration in the area, will proceed their advertising and marketing investments, all of which is able to translate right into a well-performing market in the quick to mid-term.”
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