Although Samsung was overtaken by Huawei globally in the month of April, the corporate witnessed its highest common promoting worth (ASP) in 6 years in Q1 2020 in response to Technique Analytics.
Samsung’s ASP was $292 from January to March, an 8.5% YoY improve and 20.7% greater than This autumn 2020. That is certainly a terrific achievement by the South Korean tech big regardless of the worldwide pandemic.
Final time the corporate’s ASP was round this worth ($297) was in Q2 2014, virtually 6 years again. Although the brand new steep ASP is $5 lower than the earlier one, it’s but significantly better than the opposite quarters.
In earlier years like 2017, 2018, and 2019, Samsung’s common promoting worth was $243, $251, and $247 respectively.
The large increment in Q1 2020 was as a result of demand for costly flagships just like the Galaxy S20 collection and Galaxy Z Flip clamshell foldable smartphone. Samsung’s income surged 22.1% in this era from 21.7% final yr and 14.4% from the earlier quarter (This autumn 2019).
For comparability, Apple had the best income of 37.5% on the identical time. Samsung is predicted to launch Galaxy Fold 2, a less expensive Galaxy Fold, and Galaxy Word 20 collection in the second half of this yr. If the demand for high-end gadgets keep fixed or improve, the corporate’s ASP might additional enhance.
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