A couple of days in the past, with the launch of the brand new iPhone 12 fashions in the market, Apple confirmed what was being rumored for a few months. The corporate gained’t be together with the ability adapter and earphones with the iPhone buy.

Not solely the newly launched iPhone 12 fashions, however even the older iPhones that the corporate is promoting additionally come with out the ability adapter and Earpods. Whereas persons are not proud of the corporate’s determination, the purchasers haven’t any selection however to buy these merchandise individually, if wanted.

Whereas the corporate has cited environmental points as the explanation for taking such a step, it’s nonetheless going to assist the corporate increase gross sales for these merchandise, as DigiTimes predicts. All of the iPhones offered earlier than the iPhone 11 doesn’t include a USB-C energy adapter. So, all these folks upgrading might want to buy a brand new one.

As we stated in our current opinion piece, Apple ought to provide an choice for consumers to resolve if they need equipment or not when buying a cellphone, similar to what it does for the storage and coloration choice. Even Samsung eliminated earphones from the Galaxy Observe20 field at the very least for the North American market, however it’s providing it totally free to those that need it.

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AirPods have change into one of many best-selling merchandise from Apple and with Earpods not being included in the field for the brand new iPhone buy, the corporate is anticipated to see a lift in gross sales for its wi-fi earphones.

The Cupertino-giant can be making efforts for a similar, that are fairly evident. As an illustration, on the day Apple launched its iPhone 12 fashions, Beats introduced the Beats Flex earphones which went on sale on 23rd October, the identical day the brand new iPhone fashions have been made out there for buy. For individuals who are unaware, Beats is owned by Apple.

As per the report from Counterpoint Analysis, AirPods from Apple had 35 p.c of the market share for True Wi-fi Earphones (TWS) in the second quarter of this yr. Additionally, one other report from Canalys predicts that the gross sales of TWS will develop 29 p.c this yr.

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