Counterpoint Analysis not too long ago launched a report on the efficiency of world premium smartphone phase (wholesale worth >US$ 400) in Q1 2020. In accordance with it, the marketplace for high-end handsets declined 13% YoY as a part of the general market slowdown because of the pandemic. Nonetheless, this phase remained sturdy at 22% just like the earlier yr. Additionally, it accounted for 57% of complete international smartphone income in the final quarter.
As common, Apple led the worldwide premium smartphone phase with a 57% market share. It was adopted by Samsung and Huawei at 19% and 12% respectively. These three firms themselves occupied 88% of the high-end phase in Q1 2020.
An fascinating factor to note is the rise of Oppo and Xiaomi in this phase, which captured 4th and fifth positions respectively. The previous grew 67% YoY with the assistance of Reno three collection, whereas the latter confirmed a rise of 10% on account of Mi 10 and Mi Word 10 collection.
Speaking about areas, Apple and Samsung captured the highest 2 positions in all of the international locations besides China the place Huawei contributed to 90% of the general premium phase. Additionally, OnePlus slid into the highest 5 spots in all areas besides China and Latin America.
As for fashions, the highest four have been by Apple with iPhone 11 accounting for 30% adopted by iPhone 11 Professional Max (9%), iPhone 11 Professional (7%), and iPhone XR (6%). Surprisingly, the fifth place was occupied by Huawei Mate 30 Professional 5G.
The value vary between $600 to $799 grew 47% YoY capturing 42% of the overall premium smartphone phase, due to iPhone 11. Alternatively, 5G handsets solely accounted for one-fifth of the phase with Huawei main it at 42%.
Nonetheless, 5G gadgets in the $400 to $600 worth phase did enhance to 39% from 35% in This fall 2019. Lastly, China led the premium 5G handset phase with 63%.
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