Meizu, the China-based smartphone maker has appointed a brand new Chief Govt Officer. The corporate not too long ago despatched a letter to all of its staff on the signature on the backside signifies Huang Zhipan as the brand new CEO, reviews Sohu.

Huang Zhipan is the youthful brother of Huang Zhang, who was the corporate’s CEO. Surprisingly, the corporate has not made any official announcement associated to this improvement and it isn’t identified when this transfer was made.

Nonetheless, the appointment of a brand new Chief Govt Officer at Meizu confirms that the corporate is on the lookout for a brand new path because it struggles to take care of its place in the highly-competitive smartphone market.

The corporate had not too long ago issued a press assertion which claims that it achieved sustained profitability with the 2 telephones it launched final yr — Meizu 17 and Meizu 17 Professional. This means that Meizu is planning to stay to its present technique of launching premium flagship-grade smartphones in the market.

A few years in the past, Li Nan, co-founder and Vice President of Meizu had resigned from the corporate, saying he would concentrate on the buyer market and growing new manufacturers. Final yr, in August, he formally launched his new firm named Numiao Expertise aka Indignant Miao Expertise.

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