Whereas 2020 proved to a tough yr for the general smartphone market and some OEMs as properly, there have been nonetheless those who managed to see progress regardless of the pandemic and its impacts. OnePlus is one such firm, which noticed a bump in market share in the US.
In line with a Counterpoint Analysis report, the Chinese language smartphone maker noticed an excellent enhance in the US market, regardless of most different distributors seeing a decline. Solely be the second half of final yr did the market get better, however it OnePlus apparently flew previous its competitors in phrases of progress in channel presence and total market dimension. In 2020, the corporate noticed a market progress of 163 p.c yr on yr over 2019, which is notable contemplating each different main OEM like Samsung and Apple noticed a decline throughout the identical interval.
As per the report, OnePlus managed to realize this by being an interesting different to prospects that had develop into “disenfranchised with present premium smartphone choices.” This was primarily as a result of two explicit OEMs and their new choices, particularly Apple and Samsung. The previous’s iPhone 12 sequence and the latter’s Galaxy S20 lineup noticed a rise in pricing, because of the addition of 5G help. With the typical worth of smartphones rising with every passing yr, shoppers had been reluctant to this development, particularly through the pandemic.
Moreover, OnePlus is a comparatively small OEM in comparability to those aforementioned manufacturers. However regardless of its dimension, the corporate noticed robust progress final yr and is anticipating constructive outcomes this yr as properly. The launch of the corporate’s OnePlus Nord N10 5G additionally helped the corporate in the US market as it’s a sub 300 US Greenback handset that provided a 90Hz refresh fee show, with 5G help.
RELATED:
ALWAYS BE THE FIRST TO KNOW – FOLLOW US!
