Oppo has just lately toppled Samsung because the main smartphone producer in the Southeast Asian marketplace for the second quarter of this yr. The Chinese language tech big noticed nice success due to its broad arsenal of funds handsets.

In accordance with a Counterpoint Analysis report, Oppo topped the listing with the very best market share for a smartphone producer, coming in at 20.three %. The South Korean tech big arrived an in depth second with a complete market share of 19.5 %. Equally, different Chinese language distributors took 4 of the highest 5 spots in the listing. This consists of Vivo that got here in third with a market share of 17.9 %, adopted by Xiaomi with 14 % and Realme with a market share of 12.eight %.

This isn’t the primary time Samsung has misplaced to Oppo in the Southeast Asian market, with the final quarter of 2019 additionally displaying comparable outcomes. Though, the previous had managed to reclaim its title in the primary quarter of 2020, however solely by a marginal lead of 0.2 % over Oppo. The first issue that helped the Chinese language OEM obtain this was the Coronavirus pandemic, which led individuals to spend much less on nonessential items and go for funds smartphones, one thing Oppo had taken nice benefit of.

Notably, the Southeast Asian market has declined by 22 % yr on yr, dropping to 24 million items being shipped in the second quarter of 2020. This was to be anticipated contemplating this time interval suffered the brunt of the viral outbreak and the varied lockdowns which have been widespread throughout many countries across the globe. Regardless of defeating the South Korean firm in Q2, it stays to be seen how the market shifts in the second half of this yr. So keep tuned.

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