Samsung Electronics has come out because the chief in the worldwide TV marketplace for the 15th consecutive 12 months in 2020. The corporate led the market adopted by LG and Sony, as per an Omdia analysis report.
As per a FlatPanelsHD report, the South Korean tech large recorded its lead 15 years in a row final 12 months. Within the world TV section, it achieved a market share of 31.9 % in phrases of gross sales income in 2020. This marks a modest rise from 30.9 % from the 12 months prior. Sadly, the precise gross sales unit figures weren’t supplied in the report. For these unaware, the corporate turned the TV market chief again in 2006, when it launched the ‘Bordeaux’-designed LCD TVs.
Since then, Samsung has led the market because of its heavy investments and advertising and marketing in the section. Moreover, one other South Korean agency arrived second as LG held a market share of 16.5 %. Alternatively, Sony arrived third with a world market share of 9.1 %. In different phrases, South Korean TV producers alone accounted for practically 50 % of the complete TV market final 12 months.
In accordance with Omdia, the corporate offered 7.79 million QLED LCD TVs final 12 months, whereas LG offered simply 2.04 million OLED TVs. Apparently, Samsung noticed nice efficiency in each the upper and decrease finish markets. Which means, its recognition was even throughout a number of segments, particularly in the premium section the place it held a 50.eight % market share for TV sizes 80 inch or bigger TVs.
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