91mobiles has launched an elaborate survey report that captures how the Indian smartphone market is altering as regards clients’ desire and different components. The report is titled 91mobiles Smartphone Purchaser Insights Survey 2020 and one of many attention-grabbing facet you’ll discover inside is on model loyalty.
The survey is alleged to symbolize knowledge collected from over 15,000 respondents and OnePlus is proven to have essentially the most loyal model followers. 67 per cent of its present customers say they’ll follow the identical model after they improve subsequent. Regardless of the apparent shift from its “low cost flagship” posture with the OnePlus eight collection, the model nonetheless stays common. OnePlus has constructed a stable status over time thus attracting a loyal fanbase. The often up to date OxygenOS is one more factor that has made quite a few followers say loyal to the model.
OnePlus is adopted by Apple with 62% loyal fan base India. In fact, if this survey is replicated in the US, Apple will sweep all classes however in India, it has a formidable variety of loyal followers. 62% of Apple followers say they may improve to a different iPhone subsequent.
Samsung is in third place with 59% of its customers in India indcating that they need a brand new telephone from the identical model. On the fourth spot is Realme with 56% of makes use of electing to stay with their Realme telephones. Xiaomi completes the highest 5 51% of respondents who use the Mi model, excluding Poco indicating their willingness to improve to a brand new Xiaomi telephone.
You possibly can learn the total survey report from the supply hyperlink beneath.
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