The Redmi Okay40 sequence was introduced final week with three fashions in complete – the Redmi Okay40, the Redmi Okay40 Professional, and the Redmi Okay40 Professional+. That may be a lot fewer than the Eight fashions of its predecessor, the Redmi Okay30, however we received’t rule out the opportunity of extra fashions launching in the longer term.
Speaking concerning the Redmi Okay30, it was revealed on the launch occasion final week {that a} complete of 11 million models have been offered. For a sequence with Eight fashions, there may be an ongoing debate if that determine will be thought-about a hit or not. Nonetheless, that determine is greater than double the 5 million models recorded for the pioneer, the Redmi Okay20 sequence, which has three fashions in complete.
All fashions of the Redmi Okay30 sequence
It seems Xiaomi/Redmi‘s new technique to spice up gross sales is to launch a number of fashions for a specific sequence. It already break up the principle Mi flagship sequence into two with the launch of the worldwide markets-exclusive T-series which are literally rebadged variations of China-exclusive fashions. Final 12 months’s Redmi 9 and Redmi Word 9 sequence even have extra fashions than their predecessors and we anticipate their successors will observe the identical sample.
By launching a number of fashions, Xiaomi/Redmi gives patrons with a number of choices to select from and this helps with elevated gross sales as there’s a excessive probability that at the least one of many fashions will tick all of the bins of a purchaser.
What do you concentrate on this technique? Tell us in the remark field.
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