The Latin American market noticed a fall of 10.three p.c yr on yr in the third quarter of final yr. However regardless of the decline, Xiaomi managed to journey the restoration interval following the pandemic to change into the third largest smartphone model in the market in This autumn 2020.

Based on a Counterpoint Analysis report, the drop in shipments was the least in Brazil and Peru, whereas the Chinese language tech big managed to realize the highest three place for the primary time in the area. As per Counterpoint’s Principal Analyst Tina Lu, “Smartphone shipments in 2020 dropped 19.6%. The market suffered from a provide scarcity in Q1 2020, particularly in Brazil, the place native producers additionally skilled components shortages. From the tip of March and thru Could, a lot of the regional demand was halted as a consequence of broad lockdowns in most LATAM international locations. The market began to recuperate slowly after June.”

Lu additional added that the area noticed a surge in on-line promotion occasions put up lockdown, with occasions like Cyber Week and Black Friday. These occasions boosted gross sales in the course of the fourth quarter of final yr. Samsung was probably the most aggressive in selling its on-line channels whereas additionally increasing its presence in the area. The South Korean tech big additionally held the highest spot in the market in the course of the closing quarter, with a market share of 36.9 p.c. In the meantime, Motorola and Xiaomi arrived second and third with 18.four p.c and 6.7 p.c respectively.

Nevertheless, in phrases of annual market standings, Xiaomi solely arrived fourth with only a 6.2 p.c market share. Huawei took the third spot in the annual rankings however seemingly fell because of the impacts of US sanctions on its provide chain in the course of the fourth quarter. In different phrases, Xiaomi may simply surpass Huawei this yr in the annual rankings.

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