The crypto agency Blockchain․com introduced on Tuesday that the corporate has inked a multi-year partnership cope with the Dallas Cowboys quarterback Dak Prescott. Blockchain.com says the Cowboys quarterback will seem on TV, radio, and social media in order to convey his “private model firepower to introduce crypto to a broader viewers.”
Dallas Cowboys Quarterback Dak Prescott Turns into Blockchain.com’s Model Ambassador
Blockchain.com has partnered with the star soccer quarterback for the Dallas Cowboys of the Nationwide Soccer League (NFL), in keeping with an announcement made on Tuesday. Dak Prescott is a well-known NFL participant, because the athlete was chosen by the Cowboys because the fourth-round 2016 draft choose.
Prescott was purported to be a backup quarterback for the Cowboys’ starter Tony Romo, however when the beginning quarterback Romo was injured, Prescott took the lead. His on-field efficiency led the Cowboys to a profitable season and Prescott was given the title of “NFL Offensive Rookie of the Yr.”
Dak Prescott, Dallas Cowboys quarterback (pictured left), and Peter Smith, Blockchain.com CEO (pictured proper).
The crypto agency Blockchain.com had already signed a cope with the Dallas Cowboys in mid-April. The corporate turned the NFL crew’s “unique digital asset companion” and the crypto firm mentioned it could seem in tv adverts, signage, and radio. Dak Prescott will do the identical for Blockchain.com, in keeping with the announcement on Tuesday, as the corporate mentioned Prescott shall be “featured throughout TV, radio, social media, and digital, in addition to in choose bodily appearances.”
The NFL quarterback will primarily “introduce crypto to a broader viewers,” Blockchain.com mentioned. “Down the highway, followers can count on tutorial movies on find out how to use the Blockchain.com Pockets, plus extra content material to advertise monetary literacy,” the crypto firm defined in the course of the announcement.
“As I’ve mentioned earlier than, the world wants change,” the Dallas Cowboys quarterback Prescott mentioned in a press release. “Crypto gives a path to monetary freedom and stands to remodel our relationship with cash. I’m honored to assist generate consciousness alongside Blockchain.com as they work in direction of constructing the way forward for finance.”
The deal follows quite a lot of star sports activities athletes stepping into digital currencies and non-fungible token (NFT) expertise. NFL gamers together with Odell Beckham Jr., Saquon Barkley, Russell Okung, Aaron Jones, Patrick Mahomes, Rob ‘Gronk’ Gronkowski, and Tom Brady have all backed crypto tasks in some type or one other.
Moreover, in Might 2021, the exchange-traded product GBTC issuer Grayscale Investments turned the official digital forex asset administration companion for the New York Giants. Six days in the past, the NFL franchise the Houston Texans partnered with the corporate Bitwallet, and the NFL crew is promoting single sport suites for cryptocurrencies.
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