Xiaomi founder and CEO Lei Jun was among the many members on the 2020 Yabuli Discussion board Annual Assembly held on November 18. As can be anticipated, he spoke concerning the Chinese language firm and his speech centered on three widespread misconceptions about Xiaomi in the society.
There are possible greater than three misconceptions individuals maintain about Xiaomi however Lei Jun narrowed it to 3 which he considers as the key ones. One in all them, he says, is that most individuals think about Xiaomi merchandise as all low-end merchandise. That is possible a operate of the corporate being a Chinese language model and the common worth of the fashions which are sometimes cheaper than what you’ll discover elsewhere.
To right this mistaken notion, he said that the corporate began manufacturing high-end merchandise beginning with the Mi 10 Excessive Commemorative Version. Lei Jun says the telephone is among the best-selling cell phones this 12 months. Additionally, the 98-inch sensible TV priced at 20,000 yuan was additionally launched and it’s also extraordinarily in style.
The second false impression is that Xiaomi’s merchandise are all manufactured by OEM. Lei Jun admitted that he was dissatisfied listening to this repeatedly. He clarified that it deploys the foundry mannequin which can also be a really superior manufacturing mannequin.
He additionally disclosed that the corporate set its sight on establishing itself as a pressure in the manufacturing business. The corporate commissioned probably the most subtle sensible manufacturing line in China which is nearly absolutely automated. The sensible manufacturing unit which is situated in Yizhuang, Beijing can produce 10 million ultra-high-end smartphones yearly and has solely 100 staffs together with engineers. The attention-grabbing factor concerning the manufacturing unit is that each one the tools, besides the location machine, is self-developed by Xiaomi or an organization Xiaomi invested in. With a purpose to construct this manufacturing unit, reportedly invested in 110 sensible tools corporations in three years.
Lastly, the third false impression is that Xiaomi has no know-how. Lei Jun didn’t reply instantly however talked concerning the progress of Xiaomi’s enterprise in the previous 10 years. In 2011, Xiaomi’s income was solely 500 million, and by 2019 it has reached 205.eight billion, rating 422 in the Fortune World 500. Xiaomi is in probably the most fiercely aggressive area in the world. There are Apple, Samsung, and Huawei. He famous that to realize such progress, you can’t reside with out know-how as a basis.
The main camera know-how on the flagship Mi fashions is one other instance the CEO used to squash talks of the model not having its personal know-how. Lei Jun hinted that Xiaomi made the choice to smash camera know-how 4 years in the past which is 2016 when Xiaomi’s cell phone enterprise established a core machine division with a camera group underneath it.
In Might 2018, it strengthened the institution of a single-level camera division, Lei Jun says. When it was first established, there have been solely 122 engineers in the camera division. In the present day, the variety of engineers in the camera division has reached 826, a rise of almost 6 occasions. This doesn’t embrace the greater than 350 engineers who present technical assist for cameras equivalent to AI.
Lei Jun additionally hinted that the corporate arrange its camera R&D centres in cities the world over the place they recognise there are abilities. Thus, there are 9 R&D centres situated in Beijing, Paris, Tokyo, Santiago and different cities. the outcomes Xiaomi’s flagship units attaining the highest rating on DXOMark with rave opinions.
The CEO additionally talked concerning the model’s charging know-how together with its GaN charging adapter. Though a minor tech product, the recognition and pace with which Xiaomi began manufacturing low-cost GaN adapters exhibits its dedication to assist extra individuals undertake main technological options.
Lastly, Lei Jun expressed the hope that in the subsequent ten years, Xiaomi will promote Chinese language manufacturing and Chinese language design to actually turn into a world-renowned, world-class model.(through)
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