Pete Lau departed from OPPO to type one other smartphone firm — OnePlus, which can be backed by BBK Electronics. As a founder and CEO of OnePlus, Pete Lau made the corporate into some of the acknowledged smartphone manufacturers in a short while.

Now, Pete Lau will probably be returning to OPPO however will preserve his present function as OnePlus as properly. Whereas persevering with to the Chief Government Officer of OnePlus, Pete Lau will probably be becoming a member of OPPO because the Chief Product Expertise Officer.

On this new function at OPPO, Pete Lau will probably be liable for product planning in addition to growth. The information comes simply months after it was introduced that OPPO VP Shen Yiren introduced his departure from the corporate, who was liable for advertising.

It will likely be attention-grabbing to see how this senior management reshuffle will form the corporate provided that each OnePlus and OPPO have very completely different methods. Whereas OnePlus is closely centered on on-line retail, OPPO gaining its prominence by way of offline gross sales.

The reshuffle of the management additionally comes because the efficiency of OPPO is declining despite the fact that the model continues to be among the many main smartphone corporations globally. For example, in Q1 2020, OPPO’s market share dipped 1% in comparison with the earlier quarter and it declined by 3% in comparison with the identical interval final yr.

At the moment, OPPO is the fifth largest smartphone model globally with a market share of 8%. In Q1 2020, the corporate managed to ship 22.Three million models of its smartphones, which is sort of decrease in comparison with 31.four million models in This fall 2019.

(Sources – 1, 2)

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