Socios.com, an organization devoted to the event of fan engagement tokens for sports activities organizations, has revealed that it’s going to make investments $100 million in the digital enterprise of soccer group FC Barcelona, Barca Studios. The funding will give Socios.com 24.5% of the stake in the digital division of the membership and can enable it to reshape the metaverse and Web3 methods of the division to incorporate extra income streams.
Socios.com to Make investments in FC Barcelona Metaverse Division
Sports activities golf equipment are actually making an attempt to diversify their income streams by stepping into the metaverse, grabbing the eye of VC companies in the method. Socios.com, an organization that designs fan engagement instruments for sports activities golf equipment, introduced it’ll make investments $100 million into the metaverse, NFT, and Web3 division of the soccer membership FC Barcelona, known as Barca Studios.
With the funding, Socios.com will obtain a 24.5% stake in the talked about firm, because the membership introduced, and it’ll enable it to “speed up the membership’s audiovisual, blockchain, NFT and Web3 technique.” This capital inflow will enable the corporate to concentrate on creating new merchandise that embody these new applied sciences to construct new long-term income sources.
In response to Socios.com, Barca Studios will now have entry to its Chilliz Chain, a brand new blockchain that can enable builders to difficulty NFTs and fan tokens, and construct defi merchandise and play2earn video games.
Alexandre Dreyfus, CEO of Socios, said:
Barca Studios can now leverage our know-how, experience, and international scale to assist roll out the Membership’s Web3 content material technique and ship new long-term income streams that can profit the membership for seasons to return.
Because of this announcement, the worth of $BAR, the official token of FC Barcelona, rose by near 50%, going from $5 to $7.20. The fan token permits holders to have a say in sure choices by way of the Socios.com voting app.
Metaverse Progress Alternatives
The soccer membership has been captivated by the metaverse and new applied sciences like NFTs since earlier this yr, when it introduced the launch of a devoted unit to develop merchandise in the world. On the time, Joan Laporta, president of FC Barcelona, said that its digital focus was a really important a part of its development technique.
Laporta said:
We wish to generate new alternatives for development. Our objective is to win titles and to make our followers comfortable, however we additionally should revenue from alternatives in the sports activities business. It’s a matter of survival.
What do you consider Socios.com’s funding in Barca Studios? Inform us in the feedback part under.
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