The worldwide smartphone market gross sales declined in Q1 2020 because of COVID-19 pandemic. However some manufacturers grew in this era in sure areas. As an example, Realme is the quickest rising model in South East Asia. Now, Counterpoint Analysis has launched its report for the European market, which reiterates an identical development.
In line with the report, the European smartphone market declined 7% YoY and 23% QoQ in Q1 2020. Additionally, Western Europe was affected extra (9% YoY) as a result of lockdowns in comparison with Jap Europe (5% YoY).
So far as rankings are involved, Samsung led the market with 29% market share adopted by Apple ( 22%), Huawei (16%), Xiaomi (11%), and Oppo (3%) respectively.
The largest loser was Huawei whose market share dipped by 43% YoY, because of the US ban. Xiaomi and Oppo benefitted from this as their share elevated virtually three-fold in the identical interval.
Xiaomi itself grew 145% YoY and along with Oppo, each the Chinese language firms witnessed 150% YoY progress in their market share. Then again, Apple remained secure and the iPhone 11 was the top-selling mannequin in the area.
Speaking about Samsung, its gross sales had been boosted by the launch of Galaxy S20 sequence, because of the corporate’s advertising campaigns and powerful provide chain.
Apparently, Huawei’s sub-brand Honor led the Russian smartphone market and the area was least affected as a result of pandemic. Whereas, Italy was the severely affected nation with 21% YoY decline.
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(Supply)
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